I got fired🚫

A couple of years ago, I faced one of the most challenging moments in my real estate career. It was the sale of 100-acre off-grid property that took twists and turns before finally sealing the deal.

But why am I telling you this story? Because, within this tale, lie the three foundational pillars that have consistently driven my business forward: Learning, Prospecting, and Building that I’m hoping will help you level up.

**The Journey from getting 😡fired to Sold🚀**

Years ago I sold one of the most incredible properties you could imagine. The deal initially happened because I was in the right place at the right time with the right knowledge and the willingness to throw my entire schedule for a loop to get the RIGHT buyer to a specific property. We spent nine hours on this property and one of the worst snowstorms you can imagine. A deal for the ages that is a story for the other for another day.

I remember specifically telling this client that this property was so unique that if he ever had to resell it, I would likely need about four years given the average days on the market at the time, and the fact that I was talking to probably .5% of the marketplace.

Two years later he needed to sell.

I reminded him of the initial conversation but said I was willing to take on the challenge is selling unique properties is something that we happen to be very good at. We put together a marketing campaign like no other and actually yielded a buyer that was looking to do something very specific with the property. We spent months working with the local municipalities and Planning offices to push through on allowing a re-purposed means of the zoning and ended up getting stonewalled and went back to the drawing table. Unbeknownst to me, he had a very close friend that kept bugging him to get the listing should my listing agreement run out(which is actually called tortuous interference- a story for another day as well ;). At the end of that listing agreement, he told me that he felt he needed to give his friend a shot, and there was no bad blood as when I tell people that I am here to serve if my friendship and attitude are merely based around them hiring me, then would I really be their friend?

Suffice it to say he spent the next couple years cycling through different agents, and eventually came back to me, saying he had not experienced marketing like we did the first time around, nor results like we had with activity. When I got the mandate the second time, we blew the doors off the sale and leveled up our business in a very big way. The key to the story is during that time instead of licking my wounds, we used it as an opportunity to see what we could have done better to have maintained the mandate. Maybe there was nothing I could have done, but if I didn't take it as an opportunity to grow, I would never have been able to level up our business the way we did. Here are three massive takeaways from that.

1. **Learning:** Every day, I immerse myself in acquiring new knowledge. Be it marketing, cinematography, or any field that kindles my passion. The sale of this property was heavily influenced by my expertise in cinematography and storytelling which helps make our client properties stand out, a skill we are still developing.

2. **Prospecting:** It's a non-negotiable daily task for me. I reach out to leads, hot prospects, nurtures, and past clients. By keeping my pipeline active and engaging, I stay connected and relevant.

3. **Building (Working ON the Business):** After losing the initial listing, instead of sulking, I assessed what could be improved. I worked on enhancing the areas of my business that needed attention, ensuring I wouldn't make the same mistakes again. By continuously refining and adapting, I made sure my business model was robust and client-centric.

For all of us, whether in real estate or any other industry, the essence remains the same. It's crucial to:

- Continuously **learn** and adapt.

- Persistently **prospect** and expand your network.

- Constantly **build** and refine your business.

In our journey, it's easy to be overwhelmed by daily tasks, emails, and challenges. Yet, it's paramount to remember these three pillars.

If you’ve made it this far I know have a challenge for YOU

Think of a client that gave you a sense of joy through adversity similar i to the story I told. Comment, email me, or dm me and tell me the story. I bet we find in it what you learned, did to prospect and can build on to create a more resilient business.

Let’s GROW